Intraoperative Imaging Market, By Product (iCT, iMRI, Ultrasound, C-arm Systems), By Application (Neurosurgery, Orthopedic Surgery, ENT Surgery, Oncology Surgery, Trauma Surgery/Emergency room, Cardiovascular), By End Use (Hospitals and Clinics, Ambulatory Surgical Centers, Academic Institutes and Research Laboratories), By Region Analysis - Global Analysis and Industry Forecast Report Till 2030.

Intraoperative Imaging Market is projected to grow from $2.9 billion to $3.5 billion, at a CAGR of 2.11% during the forecast period.

Intraoperative imaging is a state-of-the-art optical imaging technique used in surgical procedures. During surgical procedures, this imaging system allows surgeons to accurately visualize the patient's anatomy. Display systems and special cameras are used in intraoperative imaging procedures to provide in-depth images of the surgical area. Although the system was designed for the treatment of brain tumors, its scope of application has expanded since its inception. Intraoperative imaging requires the use of a hybrid operating room with 3D sensors and CT and MRI scanners. The intraoperative imaging market will be driven by their intraoperative use in complex areas such as the brain and sinuses.

Market Dynamics:

Drivers:

Intraoperative imaging has seen considerable modifications and technological advancements over the past ten years in the medical device industry, including the introduction of targeted imaging technologies and portable/handheld/smartphone-based intraoperative imaging equipment. Comparatively to traditional imaging devices, technologically improved intraoperative imaging systems offer quicker results, better image quality, easier operation, and a more straightforward console.

Key players in the intraoperative imaging market are increasingly focusing on new and technologically advanced product launches. Innovations in this market focus on developing intraoperative imaging systems that are economical, technologically advanced, and easy to use. An important technological advancement is the reduction of noise generated by imaging systems during surgery. Key players have continued to produce devices that produce far less sound. These advancements are focused on improving the functionality of intraoperative imaging systems and expanding their applications, fueling the demand for these systems among end users.

Restraints:

Intraoperative imaging devices are pricey and demand a substantial capital outlay for facilities, raising the cost to the patient. This has an impact on how quickly new systems are adopted, particularly in emerging areas. As a result, most healthcare facilities in these countries cannot afford such a system. Healthcare facilities that purchase these expensive systems often rely on third-party payers (such as Medicare, Medicaid, or private health insurance companies) to reimburse costs associated with testing and treatment procedures performed with these systems.

Factors such as the continuing decline in reimbursements for intraoperative imaging and the rising cost of intraoperative imaging systems are preventing small and medium-sized healthcare facilities from investing in imaging techniques. These reasons are expected to hinder the intraoperative imaging market growth during the forecast period.

Opportunities:

Emerging markets offer significant growth opportunities for major players in the intraoperative imaging market. Although cost is an issue in these developing countries, the large population bases of India and China in particular represent a sustainable market for intraoperative imaging devices.

Furthermore, compared to Western nations, regulatory rules in the Asia-Pacific region are more flexible and business-friendly. Manufacturers of intraoperative imaging systems are being forced to concentrate on emerging markets due to increased competition in mature countries. In the upcoming years, this is anticipated to open up new potential prospects for the intraoperative imaging industry.

Key Players:

• Koninklijke Philips N.V.

• Brainlab AG

• Canon Healthcare 

• Carl Zeiss Meditec AG 

• Fujifilm Holdings

• IMRIS

• Hitachi, Ltd.

• Shenzhen Anke High-tech Co.

• Shimadzu Corporation

• NeuroLogica

• Carestream Health

• Analogic Corporation 

• Allengers Medical Systems Ltd. 

Market Segmentation:

Intraoperative Imaging Market, By Product

• iCT

• iMRI

• iUltrasound

• C-arm Systems

Intraoperative Imaging Market, By Application

• Neurosurgery

• Orthopedic Surgery

• ENT Surgery

• Oncology Surgery

• Trauma Surgery/Emergency room

• Cardiovascular

Intraoperative Imaging Market, By End Use

• Hospitals and Clinics

• Ambulatory Surgical Centers

• Academic Institutes and Research Laboratories

Intraoperative Imaging Market, By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa (MEA)

Regional Analysis:

North America accounted for the largest revenue share. This is due to the presence of a significant number of market participants in the region. There is also a relentless commitment to new product development, investment in acquisitions and R&D activities to support ease of operation and ensure availability. This is likely to augment the market growth.

Due to the growing demand for better imaging devices in the Asia Pacific region, the intraoperative imaging market is anticipated to see the quickest Growth over the projected period. Moreover, a rising elderly population and rising chronic disease prevalence are anticipated to fuel market expansion in this area.

Scope of the report:

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