The Digital Ad Spending market size was accounted for US$ 572.12 billion in 2021 and it is expected to surpass around US$ 1.75 trillion by 2030 with a CAGR of 10.12% from 2022 to 2030.
The digital advertising spending market has seen good growth during the pandemic. There have been numerous lockdowns and work-from-home scenarios, so people have not come out of their homes. This has increased the demand for the Internet and thus the online advertising market has grown. Social networking sites and online portals were attractive, and online populations and streaming increased because of the uncertainty of an end to the pandemic. Growing digital spending by enterprises and technological advancements are projected to drive the market during the forecast period. According to a new study from the Advertising Research Foundation, short 6-second ads can get 10-11% more attention per second than longer ones.
The increase in internet users worldwide has led to the evolution of online advertising and has given rise to various forms of digital advertising. As the digital world grows, new market players and levels are entering. Although various devices present various advertisements, consumers prefer smartphones to laptops or desktops that are portable and easy to carry. Digital advertising spending on mobile platforms is expected to increase significantly over the forecast period.
Market Dynamics:
Drivers:
Expansion in the media and entertainment sector due to a surge in digital media platforms or the emergence of OTT platforms across the globe is expected to propel the digital advertising spending market growth. Growing investment in digital video content and advertising spending is expected to propel the digital ad spending market.
The software development company develops various enterprise mobile apps related to accounting and finance, communication and collaboration, and CRM and ERP processes. Demand for entertainment apps and health and fitness apps is growing among students and professionals worldwide. Therefore, increasing demand from users for enterprise mobile apps, short video mobile apps, and health and fitness apps fuels the digital ad spending market.
Key players:
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Atheer, Inc.
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Barco N.V.
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Blippar.com Ltd.
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Curiscope
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Dell Technologies Inc.
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EON Reality, Inc.
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Google, LLC
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Honeywell International, Inc.
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HP Development Company, L.P.
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HTC Corporation
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Magic Leap, Inc.
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Manus Machinae B.V.
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Microsoft Corporation
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Nokia Corporation
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Oculus VR LLC
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Qualcomm Incorporated
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Samsung Electronics Co., Ltd.
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Semcon
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Sony Interactive Entertainment LLC
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Vuzix Corporation
Market Segmentation:
Digital Ad Spending Market, By Platform Type
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Mobile
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Desktop & Laptop
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Others
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Digital Ad Spending Market, By Ad Format
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Search Engine Advertising/Search Engine Marketing
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Display Advertising
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Mobile Advertising
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Social Media Advertising
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Video Advertising
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Online Classifieds Ads
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Others
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Digital Ad Spending Market, By Pricing Model
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Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
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Performance Based Advertising
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Hybrid
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Others
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Digital Ad Spending Market, By Enterprise Size
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Large Enterprises
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Small & Medium-Sized Enterprises
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Digital Ad Spending Market, By Industry Vertical
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Automotive
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Healthcare
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Media & Entertainment
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BFSI
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Education
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Retail & Consumer Goods
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Transport & Tourism
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IT & Telecom
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Others
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Digital Ad Spending Market, By Region
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North America
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U.S.
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Canada
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Europe
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UK
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Germany
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France
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Russia
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Italy
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Rest of Europe
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Asia-Pacific
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China
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India
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Japan
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Australia
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South Korea
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Rest of Asia-Pacific
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LAMEA
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Latin America
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Middle East
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Africa
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Regional Analysis:
North America holds the largest market share as a region familiar with smartphone usage and various online activities. Some of the key digital ad spending market players are based in the US. It has gained a strong foothold in online advertising. Three prominent global advertising agencies, Zenith, Group M, and Magna, have published market forecasts indicating that the digital market is being driven by digital media, mainly social media apps, video, and search. Countries like the UK, US, and France topped the digital growth chart and are spending faster on this platform.
Social media advertising spending is expected to overtake TV next year. Due to online shopping trends during the pandemic, eCommerce websites had many options. Businesses are investing in technology, infrastructure, and advertising. Investment in e-commerce channels has increased because people are comfortable shopping online. The fastest growth is expected to come from Central and Eastern Europe.
Scope of the Report:
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Report Metric |
Details |
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Market Size Available for Years |
2020–2030 |
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Base Year Considered |
2020 |
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Forecast Period |
2021–2030 |
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Forecast Unit |
Value (USD) |
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Segments Covered |
Offering, Technology, Application, End-User, and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, and LAMEA |
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Companies Covered |
Atheer, Inc., Barco N.V., Blippar.com Ltd., Curiscope, Dell Technologies Inc., EON Reality, Inc., Google, LLC, Honeywell International, Inc., HP Development Company, L.P., HTC Corporation, Magic Leap, Inc., Manus Machinae B.V., Microsoft Corporation, Nokia Corporation, Oculus VR LLC, Qualcomm Incorporated, Samsung Electronics Co., Ltd., Semcon, Sony Interactive Entertainment LLC, Vuzix Corporation and Others |
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Introduction
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Market Size Estimation
The overall size of the market has been estimated and validated using both top-down and bottom-up methods. The sizes of other market subsegments have also been thoroughly estimated using these methodologies.
In the top-down technique, the market is divided into segments based on the percentage share of each segment. This method assisted in determining the size of each segment's market. The market size of each segment and its sub-segments was then divided into regional market sizes. This Approach helps mainly with the new Product Launch. It uses Multi-variate Regression Model coupled with Vendor based primary research inputs to forecast to the Market Size.
In the Bottom-Up approach, comprehensive study of key players has to be done wherein we add the market size of the major key players to understand the national market size which helps to determine the regional market size and eventually the complete market size. Companies annual report along with data from paid and unpaid resources like reports from government agencies and organizations like world bank provide the data for this approach.
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