The Global Market for Cloud Tv is about to witness huge growth During the forecast 2030 | Factual Market Research
Cloud TV is a software platform that can be installed on smart devices such as tablets, TVs, media boxes, and mobile phones. These software platforms do away with the need for cable operators and other video service providers. When provided to set-top boxes with unicast bandwidth, the platform dynamically combines video, graphics, and interactive feeds into a single HTML or MPEG feed. It's essentially the merging of web content and TV into a single stream, played through a set-top box using an IP connection. The Cloud TV platform is designed for remote servers or specific distribution centers.
Cloud TV software allows customers to watch multiple channels in high-definition picture quality. Additional features of Cloud TV include high-definition video streaming from the Internet, email, online gaming, full-featured browsing of the Internet, and support for social networking sites such as Facebook, MSN, Skype, and Twitter.
Market Dynamics:
Drivers:
The need for Cloud TV is growing as the momentum of digitization increases and the demand for viewing different genres of content on tablets, smartphones, and connected TVs increases. Cloud TV platforms are evolving as a viable option to meet these needs.
Advances in technology and shifts in consumer behavior are leading to a shift away from traditional broadcast models and platforms to digital delivery via the Internet and a multitude of connected devices.
The cloud TV market is expected to expand at a rapid rate during the forecast period owing to the advancement and increasing adoption of 5G technology. Advances in wireless communications are expected to propel the market growth. Many carriers are investing in 5G technology to enhance the cloud TV experience.
Restraints:
However, the lack of infrastructure for high-speed network connectivity and government regulations and policies on bandwidth allocation for Internet service delivery are restraining factors for cloud TV market growth. Additionally, the lack of quality video content provided on Cloud TV is another factor hindering the growth of Cloud Tv Market.
Key players:
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Altice USA,
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Brightcove Inc.,
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Charter Communications,
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Liberty Global plc,
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Ooyala Inc.,
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Phonix Satellite Television Holdings Ltd,
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PCCW Limited,
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TalkTalk TV Entertainment Limited,
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xfinity,
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Ziggo B.V.
Market Segmentation:
By Deployment
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Public Cloud
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Private Cloud
By Organization Size
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Large Enterprises
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SMEs
By Verticals
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Media Organizations and Broadcasters
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Telecom Companies
By Region
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North America
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U.S.
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Canada
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Rest of North America
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Europe
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Germany
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France
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U.K.
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Italy
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Rest of Europe
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Asia Pacific
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China
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Japan
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India
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South Korea
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Rest of Asia Pacific
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Middle East & Africa
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GCC
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South Africa
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Rest of Middle East & Africa
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South America
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Brazil
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Rest of South America
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Regional Analysis:
North America holds a significant share of the global cloud TV market due to the early adoption of advanced technology and digital platform solutions and increasing consumer spending on advanced cloud TV solutions in North America.
The cloud TV market in Asia Pacific is expected to expand at a rapid pace during the forecast period, owing to a surge in investment by major players to provide business solutions across the region, as well as increasing internet penetration and an increasing number of smartphones. This will benefit the cloud TV market in the Asia Pacific.
Scope of the Market:
Report Metric |
Details |
Market Size Available for Years |
2020–2030 |
Base Year Considered |
2020 |
Forecast Period |
2021–2030 |
Forecast Unit |
Value (USD) |
Segments Covered |
Offering, Technology, Application, End-User, and Region |
Regions Covered |
North America, Europe, Asia-Pacific, and LAMEA |
Companies Covered |
Altice USA, Brightcove Inc., Charter Communications, Liberty Global plc, Ooyala Inc., Phonix Satellite Television Holdings Ltd, PCCW Limited, TalkTalk TV Entertainment Limited, xfinity, Ziggo B.V. |
User
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Introduction
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Market Size Estimation
The overall size of the market has been estimated and validated using both top-down and bottom-up methods. The sizes of other market subsegments have also been thoroughly estimated using these methodologies.
In the top-down technique, the market is divided into segments based on the percentage share of each segment. This method assisted in determining the size of each segment's market. The market size of each segment and its sub-segments was then divided into regional market sizes. This Approach helps mainly with the new Product Launch. It uses Multi-variate Regression Model coupled with Vendor based primary research inputs to forecast to the Market Size.
In the Bottom-Up approach, comprehensive study of key players has to be done wherein we add the market size of the major key players to understand the national market size which helps to determine the regional market size and eventually the complete market size. Companies annual report along with data from paid and unpaid resources like reports from government agencies and organizations like world bank provide the data for this approach.
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