The Global Artificial Intelligence in the Social Media Market is predicted to be worth 4285 USD Million by 2030, with a CAGR of 31.24% from 2022-2030.
A major driver of the growth of AI in social media has operated to become a part of many people's lives, and there is a growing demand for AI in social to increase customer satisfaction. Additionally, organizations, business owners, companies, and various other professionals have used social media to strengthen their corporate networks and gain insight into market trends, enabling the AI economy on social media. AI is one of the biggest emerging technology sectors. By integrating artificial intelligence with advertising, advertisers can generate additional leads through social media marketing.
Understanding where you've installed AI devices, the level of automation they provide, and notably how those devices transmit technology and generate outcomes are crucial for merchants working with marketing innovations. AI technology is offering incentives in the areas of organisation, process, and content production. On social networking platforms like LinkedIn, Facebook, Twitter, and Instagram, artificial intelligence (AI) can revolutionise the brand management experience. Many time-consuming social media administration chores are automated by artificial intelligence. Machine learning and natural language processing are two categories of AI in social media.
Market Dynamics:
Drivers:
The Artificial Intelligence in the Social Media market is expanding as a result of reasons including rising demand for smart homes and cities in emerging nations, use of smartphones with AI capabilities, and rising acceptance of AI technology across a range of social media applications. The industry is expanding as a result of increasing investment by e-commerce businesses using AI technology to make tailored product recommendations on social media user profiles.
The increasing implementation of multiple AI technologies for various applications in the social media industry and the integration of AI-powered smart devices such as smartphones and tablets are the two most important drivers shaping the global artificial intelligence in the social media market.
Restraints:
On the other hand, the slow pace of digitization in emerging economies and the lack of desired AI technical experts globally may hamper the growth within the global Artificial Intelligence in the Social Media market.
Key players:
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IBM Corporation
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Microsoft Corporation
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Facebook Inc.
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Adobe System Incorporated.
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Google LLC (Alphabet Inc.)
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Amazon Web Services Inc.
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Clarabridge Inc.
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HootSuite Media Inc.
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Meltwater News US Inc.
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Crimson Hexagon Inc.
Market Segmentation:
Artificial Intelligence in the Social Media Market, By Technology
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Machine Learning and Deep Learning
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Natural Language Processing (NLP)
Artificial Intelligence in the Social Media Market, By Component
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Solution
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Services
Artificial Intelligence in the Social Media Market, By Organization Size
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Large Enterprises
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Small & Medium Enterprises
Artificial Intelligence in the Social Media Market, By Application
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customer experience management
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sales and marketing
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image recognition
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predictive risk assessment
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other
Artificial Intelligence in the Social Media Market, By Industry Vertical
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BFSI
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Retail & E-commerce
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Manufacturing
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Government & Défense
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Energy & Utilities
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IT and Telecom
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Education
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Healthcare
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Others
Artificial Intelligence in the Social Media Market, By Region
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North America
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U.S.
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Canada
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Europe
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UK
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Germany
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France
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Rest of Europe
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Asia-Pacific
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China
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India
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Japan
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Rest of Asia-Pacific
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LAMEA
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Latin America
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Middle East
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Africa
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Regional Analysis:
The Global Artificial Intelligence in the Social Media market is divided into five regions based on geographical region: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Due to the rising acceptance of smart innovations and the focus on technical improvements, particularly in the region's developed markets, North America is anticipated to have the largest growth throughout the forecast period.
Scope of the Report:
Report Metric |
Details |
Market Size Available for Years |
2020–2030 |
Base Year Considered |
2020 |
Forecast Period |
2022–2030 |
Forecast Unit |
Value (USD) |
Segments Covered |
Offering, Technology, Application, End-User, and Region |
Regions Covered |
North America, Europe, Asia-Pacific, and LAMEA |
Companies Covered |
IBM Corporation, Microsoft Corporation, Facebook Inc., Adobe System Incorporated., Google LLC (Alphabet Inc.), Amazon Web Services Inc., Clarabridge Inc., HootSuite Media Inc., Meltwater News US Inc., and Crimson Hexagon Inc. |
User
Tab Content
Introduction
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Market Size Estimation
The overall size of the market has been estimated and validated using both top-down and bottom-up methods. The sizes of other market subsegments have also been thoroughly estimated using these methodologies.
In the top-down technique, the market is divided into segments based on the percentage share of each segment. This method assisted in determining the size of each segment's market. The market size of each segment and its sub-segments was then divided into regional market sizes. This Approach helps mainly with the new Product Launch. It uses Multi-variate Regression Model coupled with Vendor based primary research inputs to forecast to the Market Size.
In the Bottom-Up approach, comprehensive study of key players has to be done wherein we add the market size of the major key players to understand the national market size which helps to determine the regional market size and eventually the complete market size. Companies annual report along with data from paid and unpaid resources like reports from government agencies and organizations like world bank provide the data for this approach.
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